Google Fiber

Google Fiber delivered unmatched internet performance while offering a better customer experience. They needed ads that translated their technical advantages to customer-facing language, while still reinforcing the “oomph” behind their commitments compared to the competition. After all, anyone can say “we’re fast” – but what does it really mean, and how do you keep peoples’ attention while you try to prove it?

YouTube

I directed the New Engen creative team that developed the strategy, ideas, and final ads to test into creative that would yield the best possible results in paid YouTube and Facebook campaigns. Below are my top picks from dozen of cuts and variations we produced and tested.