I’m Cristin Ford. I’m a creative leader, data storyteller, and design executive who bridges strategy, creativity, and technology.

At Microsoft, I lead multi-disciplinary UX teams shaping the future of Azure Data experiences, focusing on usability and simplicity in data ingestion and transformation experiences. Previously, as VP of Creative at New Engen, I built the performance creative division and testing playbook, helping brands like Thrive Causemetics, Google Fiber, and Everlane grow through insight-driven design. Earlier at Zulily, I helped scale the brand from launch to a $2.5B business through creative brand development and user experience innovation. I’m passionate about leading teams, transforming ideas into measurable impact, and shaping the intersection of brand and product design. I love networking and exchanging knowledge, learning new things, and growing with people. I sometimes like to speak at industry events when I have something valuable to contribute, and have had the pleasure of taking the stage at AdWorld, Brand Innovators, ETail West, and FabCon.