http://cristinford.com/work daily 0.75 2022-02-09 https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638227049983-B0RYYW4R3LDK3RK4MZZY/BEFORE+-+2010-signup.jpg Portfolio - BEFORE This is the original sign up/ sign in page, which was being tested in variations of form length and social proof via press logos. https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638227061514-19PYUF271LUL4FJUQO7D/sign-up_revision_2-screens_A.jpg Portfolio - AFTER The winning design - a 2-step signup process that featured the simplest possible brand education statement in “70% off”, and gives a peekaboo of the live site in the background. https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638227385915-FKEHSMSH4QCBR72IB01N/Zulily_SISU4-rebrand.png Portfolio - TODAY Nearly 10 years later, the same basic design experience lives on as the UX optimization continues to perform. https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638226704035-S0XBC1VUEONQ7DML63PS/Sign-up2_mock-up.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638226632971-5X0DKKRH1B2V2A3F1LZC/2012_signup-test.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638226621615-8YCKS3NMJE4RNVZPSU9U/Sign-up4_mock-up.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638226749330-DGB5I4RMI1B43N0A5VF3/2012_0208_signup-modal_STEP1-email+2.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638226621761-VVAI85UQ51Y2E0WICAC4/Sign-up3_mock-up.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1424135818183-1XFHKYDBV1O73XTW7YQN/mock-up-Springblow-out.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443374942234-ZFAOV1FDO7P9N5JJORLY/2013_0330.jpg Portfolio 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https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1424141307176-GUJVME4B6T8HD8BM0SXE/mock-up-holidayblow-out2.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443321258950-JQSM644TKW0TL5EA6KY5/2013_1226.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1424141554441-FYQJTJAU23XMB1AWY6LF/animated-fancy-frame.gif Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1424141783063-8EBPBHYDV0KMYJLM0D33/2013_1225_blowout_all_tiles_boys_1387323780.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1424141776848-HVDL9IN5543HNYCCNK7G/2013_1225_blowout_all_tiles_girls_1387323755.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1424141821650-1TQ8S858NNXR6GZZTGVA/2013_1225_blowout_all_tiles_women_1387323836.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1424143276380-JENVVT97RKP1VGYYD9ZL/mock-up-MLKblow-out.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1424143363601-2VTYFZA8EOCNHN1P24OG/2014_0120.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1424143292757-8A7X7DO5NFHDY0HH11YR/email_platform-mockup-MLK.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443390795741-PE3F2PP328E8NIF14SZS/2011_0903-graphic.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443390810558-L71W2KITV1I3DIF30YKK/2012_1031-graphic.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443390798723-QL4WL81KKOF3COIJ4AZ4/2011_1210-graphic.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443390801201-0TDS02QZRYATKO35DXGO/2011_1224-graphic.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443392380286-X6O8HCHYSDFOEX5MEF35/2012_1225-graphic.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443390808136-D8IR5Q1ADGAJIB0AB5IU/2012_0218-graphic.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443391765795-829YA6TT6Q7XLMLJUWY4/2013_0218_cut.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443390813754-GGZQJWEHCTW81JXREQTJ/2013_0121-graphic.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443390807109-PNV7M5GT42OAEEVZBPHM/2012_0114-graphic.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443390803439-52FSFH375GPUNJ8LXWOY/2011_5028-graphic.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443390795833-CCX92CX7ZYK04P2DJOMW/2011_0704-graphic.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443392171107-4XF2NLFE108HOADC100E/2011_0423_blow-outdbl.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443370687665-ETOI8RTH6QJRYHJWT702/avatars-examples.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1424148446092-23U4A7FH238QMODSI6A5/avatar-assets.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443370366179-85240CAOAJSJY4KKT0CC/avatars_my-account.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1444002419378-RBCDP5RB76JBI6J5O6YG/2011_0914_hp-veryfunthing.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1444002426550-PVQ3I6WTID9FNFIXMS2J/A-Very-Fun-Thing_CASTLE-MAZE.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1444002434578-WEHCLBKSE0VU1YUMIJSI/A-Very-Fun-Thing_ROBOT.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1444002441963-G9C4BBJ6DGRBZJ2A1BXD/A-Very-Fun-Thing_UNICORN.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443999779222-98ZDJSBG9CG9FQ2D2GZC/2013_1021_LandsEnd-preview.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1424322924846-SGLXCB0EM28ZU99I06HN/image-asset.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1424160548089-EAJNMZ1LFIGX0IH1JSGX/email_platform-mockup_Canada.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1443999944757-9L5D32UL4CQ3LEQ920WG/world-oceans-day-6.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638329270952-UKPHZMERC3SVPY8H1L98/shutterfly-email-3.png Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1444001415092-CY3GUWXINUJHWWDKHZX4/2013_email-trigger_LiveFeed-FINAL2.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1444002711576-IX8EKSAJK156TL1MCBS9/2013_Invitation-reminder-3.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1444002736209-9ZHVGRQXREYS41AD0C4C/department-store_layout.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1424159339617-35MVEPR91J0DAXBFPG1I/email_platform-mockup.png Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1424323669949-TCUTP60WEYA6TQ35VQ8Q/email_platform-mockup2.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1444001133506-IS32MHW06X8W2EX5GV7G/email_platform-mockup_EO.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1444000424516-LCEGX1N3F2999HL96LXX/2013_1009_zulily-email_600px_strongoffer_2maternity.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1444000421855-UZLU2EIUPCT2DENLM74I/2013_1009_zulily-email_600px_strongoffer_5boy.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1444000422659-SZMTJ9HRW2PAPZTNO6Q9/2013_1009_zulily-email_600px_strongoffer-boys2.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1444000423291-K0VJE0OEZFQ04IWYWJVP/2013_1009_zulily-email_600px_strongoffer-WOS2.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638330458772-4AF42L5WW2CIVLOFB3T9/2015_About-Us_LIVE-TEXT_source-comp.jpeg Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1424240707166-BL5IO14S61IYPY8L4PMG/About-Us.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638330451465-SRJ4T2J8BMXBNM4I9DXI/mock-up%2B2.jpeg Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/6822f081-f0ab-4c30-893d-efe55b56f66c/About-Us_mock-up.jpeg Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389325480-QOU6LCGAW0B4TNHJ2II5/NewEngen_BrandPlatform2020+1.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389325770-8EZWVGW6E7Z87YZ95H4E/NewEngen_BrandPlatform2020+2.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389326111-BD351FFS566146BTSH2P/NewEngen_BrandPlatform2020+3.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389326429-J33SWTJU1CA1CYSSMH6Q/NewEngen_BrandPlatform2020+4.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389327589-3SGBFQFVJZE8ZC7Z5MSX/NewEngen_BrandPlatform2020+5.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389327508-88J21NOWQXTVLPX7YHTR/NewEngen_BrandPlatform2020+6.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389328168-KU340XNG6JN1V0S73OI2/NewEngen_BrandPlatform2020+7.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389328362-MSH0M2A8OSI29NOCIZNG/NewEngen_BrandPlatform2020+9.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389328806-9ZL2XDCZSCU6OVFBAURD/NewEngen_BrandPlatform2020+10.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389329084-NVNMNG61VQVEXCOH7M5J/NewEngen_BrandPlatform2020+11.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389329474-T0SZDTL4D5Z9QL17ZLVW/NewEngen_BrandPlatform2020+12.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389329978-FZ0ZFF3VYSBI1F4HAZC4/NewEngen_BrandPlatform2020+13.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389330148-0VQ1D7XS8F0QK38PMH8N/NewEngen_BrandPlatform2020+14.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389376680-OC4VVJZZSF9VPCLWVOH4/NewEngen_BrandPlatform2020+15.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389330832-XTAPO54IR4RMYD10T0LL/NewEngen_BrandPlatform2020+16.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389331043-9WAVNP7OMN7UCZVZBXEU/NewEngen_BrandPlatform2020+17.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389331596-0WV2VG9TWAQXFGZ10VD9/NewEngen_BrandPlatform2020+18.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389331873-AV47P0J8NTF6XZHBSGBW/NewEngen_BrandPlatform2020+19.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389332335-1OHA91H2JHNP9DNV76LB/NewEngen_BrandPlatform2020+20.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389333263-ON0MCIBRT1KC5R2H81D2/NewEngen_BrandPlatform2020+21.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389333375-R1KRAMA1HBD4J42LQTSA/NewEngen_BrandPlatform2020+22.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389334556-9PVG6M0JITG1A6VG4RZ9/NewEngen_BrandPlatform2020+23.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389334995-8QUFJZTU1Q8BFMN8X3E7/NewEngen_BrandPlatform2020+24.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389336102-RO99G7XMPUNETHWI5ZMR/NewEngen_BrandPlatform2020+25.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638389336583-6HI3CTNZI32OZS3ITBSP/NewEngen_BrandPlatform2020+26.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638392111619-K8AMOPO3NSB3XLV8Y34S/NewEngen-PItch_Condensed-Slide1.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638392111676-C4R7S8PXDPV7HZ6FZX8X/NewEngen-PItch_Condensed-Slide2.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638392112082-6DITVSMJ4IE1Y0SCUYLM/NewEngen-PItch_Condensed-Slide3.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638392112616-3SGKCPUPOUEVEPZ12IM0/NewEngen-PItch_Condensed-Slide4.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638392112737-5AQZXBMQ0TZ4DB4MTRNY/NewEngen-PItch_Condensed-Slide5.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638392113128-433I3G16JMYJFRFWLXVV/NewEngen-PItch_Condensed-Slide6.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638392113291-ZZCZJ1VJAU8319NC357I/NewEngen-PItch_Condensed-Slide7.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638392113942-F2YJW2ZMTSQFQTE8X5N2/NewEngen-PItch_Condensed-Slide8.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638494151738-UTUE0Y3BG5BPBBCLBX9B/New-Engen-Agency-Website_2020+1.jpg Portfolio - Home Page https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638494116439-EWFPCB906GRJHOXZU2C7/New-Engen-Agency-Website_2020+2.jpg Portfolio - Capabilities https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638494216192-6ZDVY7XENMX1AOGWXO1T/New-Engen-Agency-Website_2020+3.jpg Portfolio - Careers https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638494205400-VVXKACKJ6WFB6HZBCYAX/New-Engen-Agency-Website_2020+4.jpg Portfolio - Blog Post https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/2ccbacc1-6bec-4cf1-ba1d-9593693da28e/Screen+Shot+2021-12-03+at+10.52.58+AM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/48e5a410-1b14-4d5b-9808-6d0d2c3794c4/Screen+Shot+2021-12-02+at+5.21.44+PM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638558705422-IVHTETBEQZPR1WGDFS1Z/Darby_videochat.gif Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638558704298-X4RWZSKUGLJ3Q92KCE3H/watch-tab_new_HACK_1-comment.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638558705971-38Z64C5AIDY287QASMJM/watch-tab_new_HACK_2-OPENcomments.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/1638558706734-UQVEK0IXABRI8QN19I67/watch-tab_new_HACK_3-OPEN-SCROLLING-comments.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54e15d72e4b08791c731335d/5b74f134-f76c-4a2a-8b85-e780ed9c062a/NewEngen_404Error.jpg Portfolio - Make it stand out Concept and creative direction by me. DeLorean illustrated by Jen Thomas. 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